Slyly yours, Netflix

Dear Netflix,

Did you really think that you could increase your revenue by surreptitiously increasing the subscription price by upgrading the plan without my permission (and several hundred thousands others) to premium.


Well, now the rant is out of the way, I think I can get down to business.

This all started a couple of days ago, when I got an email from Netflix on Apr 21 telling me that my plan price was going to increase to $10.99 from $9.99 and the updated pricing is part of Netflix's commitment to improve Netflix. Ok. So far so good. I understand the prices are going up and I am willing to pay more for better service and I didn't think twice about it.

A week later on April 29th, I received another email from Netflix telling me that they have updated my plan to premium allegedly as "I had asked" and the price had gone up to $13.99. I don't remember asking or even logging in to Netflix account to update / upgrade my plan so where did this come from? I promptly went to the account settings and reverted the plan to standard which is 2 screens at a time with HD content as opposed to 4 screens at a time with HD and Ultra HD content. I don't even own a TV that support U-HD content. Why will I use that service?

In perfect honesty, my family and I don't even get to watch Netflix twice a week. What would make us upgrade to 4 screens and Ultra-HD content? This doesn't seem right and honest behaviour to me. And now I am stuck with a service I don't want to use and will not use till the next billing cycle.

I would still like to see where I have requested this change to the account plan.

Netflix, are you listening?

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